Data Governance

Improving Customer Data Quality with Informatica MDM

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A leading U.S. company needed to consolidate customer master data in order to get high quality ‘golden’ customer information from a large number of disparate source systems.

Client Challenges and Requirements

  • Consolidate customer master data in order to get high quality ‘golden’ customer information
  • Large number of disparate source systems

Bitwise Solution

Bitwise implemented a solution for enterprise-grade Master Data Management using Informatica MDM using the following approach:

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Use the Address Verification module from MDM to authenticate and amend poorly formed and missing addresses.

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Apply the Matching and Survivorship module to process post Address Verification to get the ‘golden’ customer record.

Tools & Technologies We Used

Informatica MDM

Key Results

Bitwise implemented an MDM solution that resulted in increased revenue and sales opportunities.

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Higher quality addresses resulted in 20% cost savings for bulk mailings

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Data cleansing and de-duplication achieved a Single View of Customer

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Improved Audit capabilities and Data Governance support

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